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International Journal of Development Research

Advertisement and young India

Abstract: 

The ad film makers are formulating fresh ways of enticing the children to buy their products. If an advertisement for a product attracts the kid, they tend to purchase frequently, also they leave a strong impact in the minds of these kids. If the companies have to survive competition they have to project the product in such a way that, they hit maximum sales. The advertisements that are directed at children have both negative and positive impacts. In this article we will be discussing these impacts in detail.

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