The business of informal trading in the food sector in mafeteng urban

In Mafeteng Urban, there are Informal traders of vegetables and fruits who sell products at various public places. The paper describes informal marketing of vegetables and fruits, and highlights the challenges facing the sector. The study uses multiple techniques of data collection including observations and interviews. Descriptive analysis was employed in the study. The results indicate that traders use a price value system of size and numbers. The informal fruits and vegetable sector provides services, employment and income to the people. Unfair competition, business malpractices, lack of access to finance, shelter, storage facilities and support services, and lack of collective action are the main challenges facing the sector. The upgrading of business systems and trade, legal and agricultural policies and public sector support are the strategies to be considered to activate and enhance the informal fruits and vegetable marketing sector.