Comparative analysis of bankers’ and customers’ perception towards the marketing of banking services

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International Journal of Development Research

Volume: 
7
Article ID: 
11480
6 pages
Research Article

Comparative analysis of bankers’ and customers’ perception towards the marketing of banking services

Dr. Yogeswaran, G.

Abstract: 

The famous saying “Customer is the King” is the mantra for the modern bankers. It is order of the day for the bankers to develop new marketing strategies, such as deposits, loans, services, promotion, people and procedure strategies, in order to retain the customers. Hence, there was a need to measure these new marketing strategies to enhance the marketing of banking services. An attempt had made by the researcher to explore the views of bankers and customers about the marketing of banking services.

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