Contemporary rhetoric deconstructs rhetorical approachin public relations research development

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Author: 
Rachmat Kriyantono
Abstract: 

The article aims to enrich the development of public relations research approach. The development can be conducted by deconstructing the focus of rhetorical study: from classical rhetoric to contemporary rhetoric. Rhetoric is vital to society to exist because rhetoric is the use of symbols, conducted by individuals and organizations, to influence opinions, understanding, and actions. Contemporary rhetoric focuses not only on public speech communication but also on the use of symbols.As a result, it extents the scope of rhetorical study, from political communication to other field of interest, including public relations and its branch of study, crisis management. By conducting critical ethnography, the author explored rhetorical phenomena as a part of crisis management dealing with crisis. In sum, the deconstructioncreates a concept of public relations rhetoric.

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