Customers perception on e-banking: an empirical study on rural banks in the selected districts of Odisha

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International Journal of Development Research

Volume: 
7
Article ID: 
10886
5 pages
Research Article

Customers perception on e-banking: an empirical study on rural banks in the selected districts of Odisha

Panda, S. K. and Dr. Misra, D. P.

Abstract: 

The advancement in IT enabled services has brought a sea change in the operations of the banking sector. With the e-banking facilities offered by the banking organizations, the customers are now transacting online sitting in their homes and offices. In order to know the customers perception towards e-banking services, the present paper has made an attempt to study the e-banking facilities offered by the rural banks of selected districts of Odisha. For this purpose, a survey was conducted and 57 rural banks having e-banking facilities and 375 customers of these banks were included in the survey. The study reveals that most of the customers of rural banks are satisfied with the e-banking facilities particularly the security and privacy.

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