E-retailing refers to a practice of selling retail goods through internet. Basically it is a revolution in e-commerce and e-business and modernize way of selling goods and services by online. Due to technological advancement retailing wearing a new concept and emerged as in new form of e-retailing. The current era is full with new challenges, today’s trends get old tomorrow and a new challenge covers the market. Therefore, businessman always still in awaken situation in respect to market changes and threats. e-retailing is a practice of selling retail goods on the internet which is useful to customer who have lack of time but need to a variety of goods at reasonable price. E-retailing or online is growing at faster pace in India. It has witnessed steady growth of 50-60 % over the years. E-retailing accounts for 10 % of e-commerce activities in India. Even though there are growth prospects for online retail in India we have challenges which need to be addressed. The article focuses on the opportunities and challenges for online retailers in Indian business environment. The Indian Online Retail is a rich segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. Internet retailing or e-tailing has firmly established itself as a viable alternative to store based shopping. This paper attempts to provide a clear picture about the e-tailing in India and its opportunities and challenges.
Prof. Dr. Bilal BİLGİN