This study aimed to determine the influence of subjective norms of the communities in the watershed Mamasa to the behavior of preserving neighborhoods. This research was quantitative research. The population in this research was the whole community that settled in the region of watershed Mamasa. They Consist of 16 700 head of family. The numbers of samples in the study were 340 head of the family. In this study variables Consist of independent variables namely Subjektive Norms (SN) has a relationship with the dependent variable Behavior (B). Data Obtained with the questionnaire were is how Subjective norms of the community in watershed Mamasa and how society's behavior toward the environmental settlements. Furthermore, Researchers are using Linear Regression Analysis in order to find out the relationship of each variable. The results showed that the correlation between the variables SN with variable B shows the effect of positive and highly significant. Great influence SN variable to variable B = 2.9%; R2 = 0.029; β = 0.171 and p <0.01. The results of this analysis also shows that the better subjective norms in the society Watershed Mamasa, the better the behavior in preserving the settlements.
Prof. Dr. Bilal BİLGİN