Impact of video assisted teaching exclusive breast feeding, on knowledge, attitude and practice of working lactating mothers

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Author: 
Priya Rachel Johns, Malarvizhi, G. and Glory, H.
Abstract: 

Background and Objectives: Breastfeeding is a gift that lasts a lifetime. It gives babies the best start in life. Benefits are more; if it is exclusive for 6 months. (Anand et al 2002). Working lactating mothers may encounter unforeseen reasons for ceasing exclusive breast feeding (EBF). The study aims to evaluate the effectiveness of video assisted teaching on knowledge, attitude and skill regarding technique of EBF among working lactating mothers and to assess their infant feeding practices and breast feeding difficulties.
Materials and methods: A quasi experimental study with time series design was conducted among 30 consented working lactating mothers, with maternity leave <6 months, from a tertiary level private hospital and pediatric clinic. The data from each mother was collected during their postnatal maternity leave period and after resuming to work. The data regarding their knowledge, attitude, skill and practice of breastfeeding were collected through semi structured questionnaire, rating scale, observation checklist and phone interview respectively. Education on EBF technique was given with video teaching and demonstration.
Results: Video assisted teaching found to be an effective method by the increase in mean exclusive breast feeding duration from 3.05 months to 4.2 months and improvement in the mother’s knowledge, attitude and skill. The mothers perceived poor milk secretion (41%) and long working hours (24%) as major difficulties in practicing EBF.
Conclusion: Providing support, encouragement and proper education are the best way to motivate working lactating mothers. Thorough knowledge, favorable attitude and adequate skills improves the EBF practice and reduce breast feeding difficulties.

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   Vol. 07, Issue 03, March 2017

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