The importance of human resource management for small companies in the city of cajazeiras-pb

In view of the context experienced by organizations characterized by a crisis caused by the disease of the COVID-19 that modified the economic, social and technological space, it becomes vital, in any company, an administration focused on human resources management. In small companies, human resources management becomes crucial in promoting the growth of the enterprise and social visibility in the market. The objective of this work is to demonstrate the relevance of the human resources management sector for small companies in the city of Cajazeiras – Brazil. This is an exploratory research, descriptive, and intentional multi-case. For this, a semi-structured questionnaire composed of twenty questions was used, the same was sent via Google Form, in view of the maintenance of the health safety of the participants, in view of the prevailing pandemic space. The sample was composed of managers of 100 small enterprises. It is concluded that human resources management operates in small companies promoting favorable changes to provide growth and development, enabling the prominence of these establishments in the market, through improvements in employee satisfaction obtaining more qualified processes, customer satisfaction and progress in the profitability of small companies in Cajazeiras-PB.