Fifteen years ago, for a product or a service to be eminent and in vogue, it was word of mouth; now it is word of mobile. E-Commerce is a global phenomenon, which brings people closer to the product. It’s expected that as much as 80-90 per cent of the overall e-commerce traffic in India will start flowing through mobile devices. We have straight away taken the giant leap to M- Commerce as a result of globalization. In this paper, we have bolstered the fact that M-commerce is the future of E-commerce and the important role that Tier-2 and Tier 3 cities along with the rural hinterland play in E-Commerce.
Prof. Dr. Bilal BİLGİN