The internationalisation model by Johanson and Vahlne describes the typical internationalisation paths of companies. However, the internationalisation model does not completely explain new forms of internationalisation — as seen in born global companies — or the various internationalisation paths of all company sizes. Additionally, the current internationalisation model cannot explain the reason that companies experience different intensities of internationalisation or the reason that companies remain at certain stages of internationalisation. Therefore, the internationalisation model is modified with the resource factor and by the intrinsic and extrinsic behaviour variables of the decisionmakers. Also is the modified internationalisation model able to explain the internationalisation paths of all company sizes and all grades of internationalisation-related intensities. For this new point of view it is possible with a new modifyto use method structured data to assess an international target market.
Prof. Dr. Bilal BİLGİN