Perception of public relations function of the government institution that implement bureaucratic reforms

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International Journal of Development Research

Perception of public relations function of the government institution that implement bureaucratic reforms

Abstract: 

This paper aims to find out the members of the organization’s construction of public relations function in Purwodadi Botanical Garden Management Unit for Plant Conservation-Indonesian Institute of Sciences. This study used a qualitative research approach with phenomenological research method. The data obtained through interviews with 5 (five) informants. The sampling technique used purposive sampling. Data collection techniques in this research through in-depth interviews. Data processing from interviews by documenting into transcript. The process of data analysis using Colaizzi way. This study resulted in two propositions: (1) view of leader in the organization about public relations and public relations functions will reflect the culture of the organization, (2) the implementation of bureaucratic reform impact on the structure of the unit and the position of public relations in the organization.

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