Positive stimulus: an opportunity for decision making by Mexican managers, a vision from neuroscience

Author: 
Luz Stella Vallejo-Trujillo and Octavio Ramón Salazar San Andrés
Abstract: 

Nowadays, neuroscience has awakened a great interest in the scientific community and especially in what Organizational Cognitive Neuroscience is concerned, given that it allows the study of the brain activity of decision-making processes that organizational players carry out, when they face a diversity of factors, internal as well as those in their surroundings. This document compares the results obtained in a quasi-experimental exploratory investigation, of the type analytical-descriptive, with a cross-section in the time of the brain activity of a group of Mexican and American managers, monitored through electroencephalography during administrative decision-making, with and without a stimulus, finding differences between both groups in solving problems.

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   Vol. 07, Issue 01, January 2017

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