Prosperity of retail business in Virudhunagar

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International Journal of Development Research

Volume: 
7
Article ID: 
10486
5 pages
Research Article

Prosperity of retail business in Virudhunagar

Prof. Gurusamy, M. and Dr. Anbalagan, M.

Received 09th August 2017; Received in revised form 28th September, 2017; Accepted 11th October, 2017; Published online 29th November, 2017

Copyright ©2017, Gurusamy and Anbalagan. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract: 

Retailing is the most prominent element of marketing where the marketer meets the ultimate consumer who exchanges value for the product and thus, sanctions the very existence of business. Scope of the study had analyzed the technological problems of retail business in Virudhunagar District.

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