Today, it is see that the hospitality industry has flourished and become a major source of revenue generation all over the world. The growth of hospitality industry led to emergence of many hotel chains in India. The Pune city has also shown a drastic change in number of hotels in the last 15 years. In 1999 there were only 4 nos. of 5 star hotels in Pune while by end of 2014 there are 18nos. of 5 star hotels in Pune district. The study is thus directed towards strategies adopted at 5 star hotels in Pune to increase the room revenue of the particular hotel. The study is conducted by a survey and gathering details on the various strategies to increase to room revenue. It is tabulated and analyzed to give the ranking which gives the most effective strategy. The analysis also gives the positive effect on the average room rate and revenue per available room on the sample hotels and the overall picture.
Prof. Dr. Bilal BİLGİN