Strategy and innovation for a new tourism environment outside competition

The present study attempts a bibliographical recording of the changes implemented focusing on technological developments, knowledge, innovation and cooperation as well as competition regarding tourism and hospitality enterprises. It is an approach from the perspective of Strategic Management, whereas references are made to the changes brought about by technological developments, innovation and internationalization of innovation in strategic management of tourism enterprises. This paper attempts to present a comprehensive collaborative value chain with focus on knowledge and innovation. The operation of tourism enterprises in environments outside competition is studied as well, e.g. blue ocean environments, obtaining value innovation.