A study on ethical shopping and consumerism
International Journal of Development Research
A study on ethical shopping and consumerism
Received 17th January, 2023; Received in revised form 06th February, 2023; Accepted 19th February, 2023; Published online 30th March, 2023
Copyright©2023, Dr. Asha S. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Consumer demand for sustainable or ethical products is on the rise faster now than at any other point in history. As a result, the market has responded and ‘sustainability’ is all over trend reports. Along with sustainability, consumers are constantly looking for new and unique products.The impact of the brands that consumers purchase from have as much of an impact as the actual product itself. Ethical shopping has been proven to make a difference and create new standards for shopping. Our primary objective in conducting this study is to understand consumer behaviour towards ethical shopping and consumerism. We also aim to examine the rapid growth of ethical shopping and consumer awareness of the same.
