In this paper an attempted is made to understand Retailer satisfaction towards PepsiCo with special reference to Nimbooz7up. The global soft drink industry is currently expanding quite rapidly. This is due to two major factors. First, markets are expanding rapidly in developing countries and second people are turning toward natural, healthy, and low-calorie drinks. This so called “new-age” beverages, such as tea-based beverages, is considerably stimulating the development of the soft drink industry and also creating a major challenge to the carbonated beverage market. In part to address this trend, big soft drink companies, like Pepsi and Coke, are striving to become a “total beverage company” in which they will serve the comprehensive soft drink market. March 2009 PepsiCo India has launched its packaged nimbu paani ‘Nimbooz’.
Prof. Dr. Bilal BİLGİN