Inbound marketing and e-commerce on user experience in Algeria
In today's digital age, businesses have undergone a profound transformation with the advent of digital technologies and marketing strategies. Digital transformation encompasses the integration of digital tools and technologies across all areas of a business, leading to fundamental changes in its operations, value delivery, and customer engagement. Simultaneously, digital marketing involves utilizing online platforms, including websites, social media, and online advertising, to promote products or services and expand the reach to a broader audience.