Utilization of mass media for the implimentation of community development projects in obio akpor local governmednt area of rivers state

The importance of mass media to the development of human society cannot be overemphasized. Its role in recreating awareness, mobilization of community members for community development among others remains very crucial. As such community media are driven by democratic principles which are socially oriented and not profit driven. This paper therefore, examines the utilization of mass media in the implementation of community development projects in Obio/Akpor Local Government Area of Rivers State. It was guided by four research objectives and research questions. The study used the descriptive survey research design and the population used for the study was 300 respondents. Self structured questionnaire which was validated by experts in community development was used as the instrument of data collection. Simple percentage was used in the analysis of data collected. This study reveals that local songs and jingles, radio, television etc can be utilized in creating awareness for community development projects in the area of study. It further reveals that establishment of community radio, newspaper and television are mass media strategies which can enhance community development projects. The study recommends among others that community development practitioners/agents should ensure effective circulation of information among different community members/participation by using mass media tools and channels appropriately for community development actions.