The purpose of the paper is to investigate the extent of Algerian import companies’ trading via e-marketplace to import from China, since China is ranked number one in Algeria in terms of importation; then to study the reasons of this trading, since internet use in Algeria is still low comparing to other countries in the world. The paper is based on the analysis of 70 companies through survey methodology. Eight different purchase activities are identified, which can be classified in terms of pre-purchase activities and after-purchase activities; rather than companies’ e-commerce transaction requirements. As a result, Algerian import companies have a partly use of e-marketplace when trading with Chinese companies, due to non-trust on e-commerce in Algeria; in the other hand, non-trust on trading via e-marketplace because of the emergence of screen companies. The study has been conducted on a sample of 70 significant Algerian import companies, which import from China. Future studies could apply the framework to other investigation for specific countries. The paper offers a survey about the use of e-marketplace from Algerian import companies when importing from china; this research is one of the earliest studies, since e-commerce in Algeria is still young.
Prof. Dr. Bilal BİLGİN