Analysis Of Problems Of Women Entrepreneurs Through Swot Analysis

The most important thing that a woman needs in order to be successful entrepreneur is to become empowered. Success of an enterprise depends on the managerial role played by women. Proper decision making not only results in increased production but also income level. Thus, the present study was done to analysis the problem of women through SWOT analysis. A list of organized women entrepreneurs was obtained from District Industrial Centre (DIC). Thirty women entrepreneurs were selected on the basis of purposeful random sampling. Collecting the data, the same was coded according to preplanned format. It becomes necessary to analysis it in order to arrive at some conclusions. The data were analysed through categorization, coding, scoring and in percentage of statistical treatment in light of the objectives of the study.