Cultural Representation of the Baiga Tribe on Social Media Platforms: A Content-Based Study

Tribal traditional knowledge, art and Culture are an integral part of Indian Culture. The Baiga tribe has preserved its traditional art forms and cultural practices over the centuries. The art and Culture of the Baiga tribe are unique, vibrant and colourful. From the intricate designs on their clothes to the elaborate paintings on their walls, the Baiga art forms are a source of pride for them. Tribal traditional knowledge is an important part of the cultural diversity of the Indian subcontinent. It has been passed down from generation to generation and is still prevalent today. As the world moves towards digitization, tribal Indigenous knowledge like art and Culture have found a new home on social media platforms like Instagram, Facebook and YouTube. The art and Culture of the Baiga tribe are now being shared with the world through social media platforms. It allows people from all over the world to appreciate their unique Culture. By sharing their art and Culture on these platforms, they are able to preserve their traditions for generations to come. With the development of social media, most people from all over the world can now appreciate this art. In this research paper, we will discuss how social media can be useful in promoting Culture in India and in their preservation, as well as other aspects of the history of art and Culture of the Baiga tribe.