Decoding the human factor: a bibliometric exploration of behavioral finance and accounting in the pursuit of financial sustainability

This paper offers a bibliometric examination of pertinent works in the fields of behavioural accounting and finance. The analysis demonstrates that investor mood, social media, investor attention, and financial literacy are the new research themes in behavioural finance. Biases like overconfidence, framing effects, or cognitive restraints on information processing have been investigated in greater detail in the discipline of behavioural accounting. In addition to cognitive biases, this topic also covers research on organisational ecology, behavioural tax, and performance-based organisational structures. It's interesting to note that according to our findings, behavioural accounting research is less advanced than behavioural finance research. Using "Visualization of Similarities, (VOS) viewer" software, network analysis has been used to further study this bibliometric investigation.