Exploring strategic leadership's role in managing social media crisis inside the United Arab Emirates

The problem of this research rise from the subject of social media and its effect on the Gulf region in general and on the society of United Arab Emirates in particular in terms of security and stability of the community due to its negative and positive effects. It is clear to all that the impact of the social media became clear on the stability of society as it become a major challenge in the way of life and in the coherence and stability of the family starting from parents until all the children in terms of; the excessive use, the privacy of the use, and the ability to distinguish between the different contents that have clear impact in the distribution of rumors and the annoyance of society due to its hidden agendas supported by extremist groups and terrorist whether in the areas of religion, politics, society or family.