Maternal and Child Nutrition: Characterization and Performance on Instagram: A Review

The popularization of social media has changed the way people seek and consume information. Instagram has emerged as an essential platform for shaping healthy eating habits and promoting appropriate practices during pregnancy and childhood. This reflects a transformation in the field of nutrition education, where digital presence has become indispensable for many health professionals. Methodology: A literature review was conducted in December 2024, using the ERIC, CAPES Portal, and SciELO databases. The search terms included: Nutrition; Maternal; Instagram. Seven relevant articles that met the inclusion criteria were selected. Results and Discussion: Social media plays an increasingly important role in disseminating information about health and well-being. Instagram has proven to be a prominent platform for the work of nutritionists. This digital environment allows professionals to connect directly with the public, creating content that often manages to engage a diverse audience. Conclusion: As digital communication continues to expand, nutritionists need to stay attuned to the tools and strategies that can enhance their presence on Instagram. The use of videos, infographics, and other visual resources can help simplify complex concepts, while personalized content tailored to the audience's context and needs strengthens the trust-based relationship between professionals and their followers.