New age business strategies vs dental clinics in Mumbai city New age business strategies vs dental clinics in Mumbai city
International Journal of Development Research
New age business strategies vs dental clinics in Mumbai city New age business strategies vs dental clinics in Mumbai city
Received 28th March, 2018; Received in revised form 19th April, 2018; Accepted 24th May, 2018; Published online 30th June, 2018.
Copyright © 2018, Saisha R. Keluskar et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
According to the recent studies, India has one of the fastest growing dental markets. At present, 1,80,000 registered dental graduates are present across India where 80,000 are currently practicing primarily in the urban and semi-urban areas thereby leading to the growing competition in these areas. This research paper focuses on the challenges faced by the entrepreneurs to start up new dental clinics and the impact of these new startups on the existing clinics. The entrepreneurs of the newly startup dental clinics were questioned for the different challenges faced by them while starting up new clinics in this competitive environment where all environmental(PESTEL) factors play a very important role. Additionally, the entrepreneurs of the existing clinics were questioned for issues like patient retention, promotional offers etc. Some dentists majorly faced challenges due to the growing competition but some were of the opinion of no such issues faced by them. This research paper is carried out to understand the new age business strategies and the subsequent challenges faced by dental clinics in the city of Mumbai.
