Socio-Cognitive Goskolo (Alcohol) Binge Drinking Behaviour Model: A Qualitative study of Youths in jos Metropolis, Plateau State, Nigeria

This grounded theory study aimed to explore the factors influencing Goskolo binge drinking behavior among youths in Jos, Plateau State, Nigeria, and to examine the associated negative effects. Using semi-structured interviews, the study employed a purposive sampling technique to select 23 participants, including both male and female youths aged 18-30 who were identified as regular Goskolo drinkers. The findings revealed that the negative effects of Goskolo binge drinking were categorized into four main areas: health issues (including organ damage, cancer, and death), social issues (such as irresponsible behavior and social misconduct), economic issues (including financial strain and unproductive habits), and psychological issues (such as memory loss and cognitive impairment). Additionally, the study identified peer pressure, the surrounding social environment, and poverty as key factors driving youths toward Goskolo binge drinking. In conclusion, the study emphasizes the multifaceted impact of Goskolo abuse and underscores the urgent need for targeted interventions. The recommendations include the implementation of community-based educational campaigns, peer mentorship programs, and youth empowerment initiatives aimed at reducing poverty and promoting healthier coping mechanisms. These actions are crucial for curbing Goskolo binge drinking and its harmful effects in Plateau State.