Using the hand talk application for the deaf as a communication tool in a conquest-ba victory drugstore
International Journal of Development Research
Using the hand talk application for the deaf as a communication tool in a conquest-ba victory drugstore
Received 17th September, 2019; Received in revised form 03rd October, 2019; Accepted 06th November, 2019; Published online 30th December, 2019
Copyright © 2019, Monike Shayane Alves de Araújo et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The present research aims to perform an analysis of the interfaces of the HandTalk software when it is used to assist the deaf public of a drugstore located in the city of Vitória da Conquista-BA. Similarly, it will be investigated whether the use of this app is capable of having a positive impact on the company's image and, more, if it can be used as a social marketing tool. Thus, a qualitative-quantitative study will be carried out that, in addition to numerically measuring the meanings of the observed phenomena, will compare the results obtained with the literature and legislation that deal with the subject under discussion. Two questionnaires will be used to collect data. The first, aimed at tracing a socioeconomic and demographic profile of the study participants. While the second, more specific, will present questions that evaluate the impression of customers / users of Hand Talk when purchasing some product / service in the drugstore that will serve as a site for the development of the research.
