Role of marketing cues in affecting attitude towards organic & sustainable cosmetics: values as moderators
Sustainability is based on a simple procedure: Everything that we need for our survival and well being depends directly or indirectly on our natural environment. Being sustainable allows a business to choose what part of product contributes to the goal of sustainability- ingredients, the process of production, packaging, shipping and anything else that may fit in the 12 principles of green chemistry. Global organic and sustainable skin care market is poised to reach US $ 22 billion by 2024 and it’s the conscious consumer who is powering this staggering growth.