Diffusion of Agricultural Innovations: A Case Study of Government Extension and University Outreach System in Draught Prone Region of Maharashtra
Introduction: Diffusion of innovation is an approach with influence from technology companies, government policy, global agenda and Mass media. However, this institution led outreach is also getting reshaped by the peer learning processes within communities seeking to subvert the expert knowledges for their own benefit. Increasingly communities are adopting innovative knowledge practices and scientifically tested techniques to address their local, contextual and nuanced challenges.