Past Issue

Effects of Brand Positioning on Customer Loyalty in Ethiopia’s retail Industry

This study examines the influence of brand awareness (BA), product differentiation (PD), and pricing strategy (PS) on customer loyalty (CL) within the retail sector of Ethiopia. Understanding the factors that drive customer loyalty is essential for retail businesses seeking to remain competitive in rapidly evolving markets. Drawing on marketing and consumer behavior perspectives, the study investigates how these strategic variables shape customers’ loyalty intentions and long-term relationships with retail brands.

Assessing Multidimensional service Quality gaps in Higher Education: Empirical Insights from a Private University of Odisha

This research seeks to evaluate the service quality delivered by a private university in Odisha from students’ perspectives, using the SERVQUAL framework as the primary measurement instrument. The study adopted a cross-sectional, exploratory research design and utilised a mixed-methods approach for data collection. Initially, the SERVQUAL scale items were tested through a pilot survey to ensure validity and reliability. Subsequently, a structured questionnaire was administered to 180 students selected through stratified random sampling.

A Study on the Influence of Social Media on body Dissatifaction Among Physically Challenged Individuals

This Speedy growth in online sharing platforms changed how people see their bodies and value themselves. Even though plenty of work looked at links between screen time and negative body views in average groups, little attention went to those with physically challenged individuals’ people often overlooked or judged by society. This research explored how digital spaces affect body feelings in disabled individuals. Researchers used number-based methods to spot patterns across answers.

The Judicialization of climate change in International Courts and the Delimitation of state Responsibility in International Law

This paper seeks to contribute to the growing debate on protecting the environment as a human right, as part of the theme Environment, Human Rights, and International Justice. To this end, we investigate the role of multilateral policies and movements, as well as access to justice at the international level for the protection of the environment. In particular, we look at international cooperation, the delimitation of state responsibility, and the development of environmental issues in international human rights courts.

Oxygen Energetics: Generating Energy from high Pressure Oxygen using an Electric Field

The aim of this article is to study the mechanism of explosions in high-pressure oxygen cylinders, first to prevent explosions, and then to try to control this process in order to obtain an environmentally safe source of alternative energy. Using the numerical value approach method based on the Hamiltonian system of the kinetic model of complex reactions, the critical ignition state for the reacting gases was determined.

A Smart Quantitative Financial & Assurance Framework for Improving Credit Scoring: Comparative Evidence from Egyptian and Global Banking & Capital Markets

Purpose and Design: This study develops and empirically tests a Smart Quantitative Financial & Assurance Framework (SQFAF) that integrates financial accounting analytics, quantitative modeling, and digital assurance to improve corporate credit-scoring models. Comparative evidence from Egyptian and global banking and capital markets highlights structural, informational, and governance differences affecting credit-risk assessment and model reliability.

An Exploratory study of Psychological Determinants of Consumer Financial Decision-Making

In today’s environment of abundant financial options, individuals are constantly compelled to make decisions that shape both their immediate and long-term financial futures. However, these choices are often driven more by psychological influences than by purely rational thinking. Emotions such as anxiety, stress, and impulsivity, along with cognitive biases like mental accounting, loss aversion, and overconfidence, can lead to suboptimal decisions. Behavioral finance has long recognized that such psychological factors distort rational judgment.

The Role of Herbal Drug-loaded Buccal films in the Management of Diabetes Mellitus

Diabetes mellitus is a long-term metabolic disease characterised by high blood sugar levels and related health problems. Conventional oral antidiabetic drugs often face limitations such as poor absorption, liver metabolism, and reduced patient compliance. To overcome these issues, buccal drug delivery has gained attention because it allows drugs to be absorbed directly through the lining of the mouth, bypassing liver metabolism and improving therapeutic effectiveness.

Parental Oral Health Literacy on Mobile Dental Application and its Impact on Children’s Oral Health Status: A Cross-Sectional study in a Dental Opd in Coimbatore

Aim: To assess the association between parental knowledge regarding mobile dental applications and the dental health status of their children. Methods: A cross-sectional study was carried out among 120 children (3–12 years) and their parents who reported to the Department of Paediatric and Preventive Dentistry, RVS Dental College, Coimbatore. Data were obtained through a validated questionnaire assessing parental awareness of mobile dental applications, and the dental caries status of the children was determined using the DMFT/DMFS index.

Formulation and Characterization of Phospholipid Complex of Matricaria Chamomilla Extract

The present study focuses on the formulation and characterization of a phospholipid complex of Matricaria chamomilla extract with the aim of improving its physicochemical properties and bioavailability. Although Matricaria chamomilla possesses significant pharmacological activities due to the presence of flavonoids, terpenoids, and other phenolic constituents, its therapeutic potential is often limited by poor solubility and low membrane permeability.