Are small businesses using social media effectively? a study of social media use in small businesses
The importance of small businesses to our nation’s economy cannot be overstated. According to the U.S. Small Business Administration (SBA), in 2013 there were 28.2 million small businesses employing 55 million persons (Small Business Profiles for the States and Territories). Nationally, small businesses represent 99.7% of all businesses and account for 48% of all jobs.Social media is widely used by larger businesses and could be an effective means for small businesses to market to their customer markets.