Análise da intenção de compra de produtos não convencionais em feiras livres de iporá-go
The objective of this study was to analyze the intention to purchase unconventional products - organic / agroecological - in open markets in Iporá-Goiás, investigating the existence or not of a consumer market for these products. Such a survey contributes to the identification of repressed demand, which can potentially be met by family farmers in the municipality. The research is classified as descriptive and exploratory, with the use of interviews as a methodological procedure to 60 consumers of vegetables at different fairs in the municipality.