Impacts on purchase and consumption habits: how the global pandemic is transforming consumer behavior in juazeirense
The pandemic is global, generated by the so-called COVID19, the virus that put the whole world in isolation at home. Juazeiro do norte is an important city of the Brazilian cariri from Ceará. This research sought to understand, through a digital survey, carried out with 860 people, what were the impacts on purchasing and consumption habits in this new era. What is normal is that the majority of the population has stopped the acquisitions given not only the moment, but the uncertainties of how the market will deal with the resumption.