A maturity model for sustainability in product development
Incorporating business strategies and supporting long-term view for companies is a challenge. In order to help companies to move towards a sustainable business agenda, this article proposes a model to evaluate maturity in terms of sustainability in product development from the perspective of eco-efficiency and eco-effectiveness. The model was developed using the Design Research method. An initial conceptual model was developed based on a literature study. This interactive process resulted in 42 items, a maturity scale, which affords to distinguish the options in the scale.