Reshaping rural Consumer Behavior: The Impact of Mobile Technology on Digital Marketing Strategies
This study offers a thorough analysis of how consumer behaviour is changing in rural areas, with a focus on the proliferation of mobile phones and how that has affected digital marketing tactics. Understanding how traditional patterns of consumer behaviour are changing due to the widespread adoption of mobile technology in rural areas and the implications for digital marketing is the main goal. The research delves into the subtleties of consumer dynamics in rural areas, which differ from those in urban areas because of various technological, cultural, and economic factors.