Production and marketing system of orange in wokha district of Nagaland: An empirical analysis
The study attempts to analyse the production and market intermediaries involved in the entire marketing process of orange in Humtso village of Wokha District during the period 2013-14. For this, the data is collected from 50 respondents cultivating orange and 15 retailers and 7 wholesalers involved in moving the commodity were randomly selected. The respondents were further classified into three categories based on their size of cultivated area with 40% of the respondents in the holding size of 1.0-1.9 ha, followed by holding size 1 ha and 2.0-2.5 ha.