Halal food chains - concepts and opportunities in Pakistan
Halal, in terms of food commodities, refers to food material, ingredients and the production process, which is permissible for Muslims for consumption. With increasing awareness about food and its quality, safety and origins, consumers are becoming more and more informed if they are buying the same product for which they are paying. In the case of Halal food there are certifying bodies to warrant that Halal food materials are prepared and processed for consumption through Halal procedures. Pakistan is the world’s second largest Muslim country.