Past Issue

Digital marketing generates substantial carbon emissions while serving as the primary channel for sustainability communication, creating a fundamental paradox for organizations positioning brands around environmental responsibility. This research examined how Corporate Social Responsibility (CSR) mediates relationships between sustainable digital marketing practices and brand positioning effectiveness among green consumers.

This study aims to analyze the role of the multiprofessional team in the mental health of users and workers in Primary Care, identifying strategies, challenges, potentialities, and practices that qualify comprehensive care within the scope of Primary Health Care. This is an integrative literature review. The construction of the review followed systematic steps: definition of the research question, search for studies in databases, categorization of selected materials, critical evaluation, interpretation of findings, and synthesis of the knowledge produced.

Bahia, especially the Lower South region, is one of Brazil’s main soursop production centers, with a strong emphasis on family farming. This study aimed to map the main pests affecting the crop, morphologically describe phytosanitary agents, and update data on producers, cultivated area, estimated production, and pesticide-related practices. Given the lack of technical studies on phytosanitary issues in the municipalities of Gandu, Teolândia, Presidente Tancredo Neves, and Wenceslau Guimarães, this research is essential to support more effective management strategies.

Banana cultivation in the Velho Chico Territory of Bahia holds great socioeconomic importance, standing out as one of the main agricultural activities in the region. However, variations in production scale and phytosanitary challenges directly influence crop performance. The objective of this study was to evaluate the relationship between productivity, technological level, and pest and disease diversity across six municipalities, aiming to identify performance patterns and propose sustainable management strategies.

Bahia is the second-largest orange producer in Brazil, with production predominantly based on traditional cultivation and management practices. However, this activity faces serious phytosanitary threats, requiring constant attention from agricultural defense authorities and integrated preventive actions.The objective of this study was to monitor the possible invasion of the bacterium Candidatus Liberibacter spp. (CLas) through the collection of the vector insect Diaphorina citri along strategically distributed sentinel routes. Collections were carried out quarterly, and D.

Shaṭkriyakala is a fundamental concept in Ayurveda that explains the six sequential stages in the development and progression of disease. Derived from the words shat(six) and kriyakala(stages of action), it serves as a comprehensive framework for understanding the pathogenesis of disorders and identifying the most effective points for intervention. The six stages—sanchaya, prakopa, prasara, sthanasamsraya, vyakti, and bheda—illustrate how imbalanced doshas evolve from subtle disturbance to overt disease.

Menarche is called the first menstrual bleeding. In this period, an adolescent girl signifies the transition from girlhood to womanhood, and various physiological, social, and mental changes occur in this age group. This study was conducted to find out the effect of menarche on obesity among the rural and urban schoolgirls in Paschim Medinipur, West Bengal. This study was conducted on 160 school girls having an age range of 10-14 years in rural and urban areas of Paschim Medinipur. A questionnaire and anthropometric measurements are followed for data collection.

Although the extant temples dating from the 6th-7th centuries are confined to Bhubaneswar, the architectural remains from the 8th-9th Centuries appear scattered throughout the districts of Odisha, suggesting an unprecedented expansion of architectural activity due developing local patronage.

The Research paper aims to ascertain the importance of Trainers’ credentials towards Training effectiveness. This meant an individuals’ attributes towards conducting a Training programme vide., Knowledge, Awareness, Friendliness, Experience, Expertise, Training Gesture, Communication, Inter personal skills, etc. For which, a survey Questionnaire of 50 responses were obtained and subjected to multiple regression analysis. The study has been conducted among the rural peasants [SHG Women] who were attending a Training programme by a Bank Trainer who is well versed in Agricultural Banking.

Ranjit Sub-1 is one of the most promising winter rice variety of Assam. It is mainly grown in the flood affected areas of Assam. Mandira is located in South Kamrup area of Assam; where more than 80% area is flood affected. Hence, flood tolerant rice variety has a scope to grow in this flood prone areas of South Kamrup in Assam. All land in this places are not plain. As per the land classifications of Assam soil; it falls under the category of Low land. So, the input management was followed as per the POP of Assam Agricultural University at ZLRS,Mandira, Kamrup Assam.