Virtue of Digital Marketing in the Current Scenario: An Empirical Study
Digital Marketing means attracting and interacting with customers, and allows customers through the internet with the help of electronic devices/ digital media. The purpose of the study is to study the buying behavior of the consumer while purchasing the products as well as services digitally, to examine the perception of consumers about digital shopping, and to identify the level of satisfaction with digital shopping. This study has been conducted among the consumers of Ganjam District. The convenience sampling method has been used to select the sample.