Storytelling and public engagement in Brazil: TV coverage on regenerative medicine
Public access to media contributes to public understandings of science and medicine. This paper explored patterns in television coverage on Brazilian regenerative medicine, as presented in You Tube videos that reproduce some of the main recent scientific and medical news in TV national or regional programmes regularly broadcast at peak times. The study built upon the coproduction approach to civic epistemologies in an emerging economy – i.e. the way the wider public makes sense of public policies and demands proof of their validity, as well as, verification of their implementation.