Past Issue

The basic purpose of advertising is to attract attention among the consumers and to persuade them to take action. The main objective of this research is to investigate the effectiveness of TV advertising using the AIDA model for mutual fund products in the city of Patna. A cross sectional-descriptive design has been applied for this purpose and data have been collected from192 mutual fund investors from various areas of the city.

Lateral India is bestowed with abundance of nature in terms of rainfall, rivers, a variety of climate zones and soil needed to grow a wide range of crops etc. Indian economy is still primarily an agriculture oriented economy. Nature plays a significant role in the addition of value in this sector that is why it has been a way of life of the Indian people Mostly farmers is our country are either small farmers or marginal farmers. There has always been a gap between the expenditure of the farmers and income to be received in future.

In the organization employee is one of the most important asset for the achieving organizational objective there is arise need of proper information about the cost, value and performance of their human resources. This information is the basis of effective management of human elements in any organization. With a view to provide significant information about effective human resource management, a new and specialized branch of accounting has been developed and it is known as human resource accounting (HRA).

Based on the fact of the field facebook has helped promote the existence of a legislative member to the society in the midst of the growing phenomenon of money politics. Through the utilization of facebook use or financial expenditure can be minimized. That is, the facebook are very helpful to promote the presence of members of the legisltatif, so that the mass media that had become a mainstay in the socialization as replaceable by facebook. Presence of facebook really help a candidate to manage the limitations of funds owned and become a new trend of political communication channel. 

Education is a subject that takes in to consideration of the total human aspects of growth and development. It relates to the cognitive, affective as well as connative areas of human personality. It should be mentioned here that the most important and effective factor of any educational system is the teacher. It is the teacher who generally modifies the behaviour of the students and develops their capabilities to the fullest.

The school health service is one of the aspects of community health nursing, it refers to providing need based comprehensive services to pupils to promote and protect their health, control diseases and maintain their health. Education plays a vital role in development of the human potential. The Mid-Day Meal (MDM) Program is just what the name implies-providing cooked meals in schools. The idea is simple; the impact significant. This study is intended to assess the knowledge and attitude of school teachers regarding significance and implementation of midday meal program at Gokak taluk.

Globalization is one of the most controversial topics of the twenty-first century. It can be broadly defined as the “widening, deepening and speeding up of world-wide interconnectedness in all aspects of social life” However, it is economic globalization which lies at the heart of the broader meaning of globalization.

Objective: This study analyzed incidents in the operating room related to the risk of surgical site infection. 
Method: Qualitative study performed using the critical incident technique and thematic content analysis. 
Results: Five categories were established: "patient exposure," "proactivity for patient safety," “awareness of patient exposure,” “ethical and bioethical issues" and “patient protection." Data analysis revealed surgeon dominance within the inter professional team as a conditioning factor in the adoption of unsafe acts. 

This clinical case report describes the management of the mandibular molar with three separate mesial canals including middle mesial canal, in which the diagnosis was confirmed with the help of cone beam computerized tomography.

The present investigation was conducted in Beed and Nanded district of Marathwada region in Maharashtra State. The main objective of the study was to assess the relationship between profile of beneficiaries with their extent of participation and impact of NWDP. The data were collected with the help of pre-designed interview schedule by contacting 200 respondents i.e. 100 beneficiaries from watershed villages and 100 non-beneficiaries from non-watershed villages.