Buying decision between offline and online medicines – a comparative study
E-commerce in healthcare and pharmaceuticals is profoundly soaring, which is helping in expansion of both the online and offline availability of choices of purchasing medicines to the consumers. This step is eventually helping the Indian pharmaceutical Industry to cater to the needs of the consumers in a broader manner. The convenience provided by e-medicines is enabling the drift of the patients towards the online ordering modes from the offline ones, especially after the heightened users of World Wide Web now.